Strategic intelligence for fitness professionals
Data, analysis and trends for coaches, nutritionists and physiotherapists.
Latest insights
How GLP-1 Drugs Are Reshaping Gym Business Models
GLP-1 drugs are fundamentally changing who walks into gyms and why they stay, forcing operators to rethink programming, coaching, and retention from the ground up.
FitnessKPI's $1.4M Raise Signals a BI Gap in Gym Ops
FitnessKPI's $1.4M seed round exposes the analytics gap most gym operators still can't close, as the Barcelona BI platform targets the US market.
How to Sell Coaching to Employers in 2026
Employer-sponsored coaching is the fastest-growing B2B revenue channel in a $5.8B market. Here's how to pitch, price, and close corporate contracts.
5 Trends Reshaping the Coaching Business in 2026
The coaching market hits $5.8B in 2026, but growth isn't equal. Here's which structural shifts pose the real threat to independent coaches, ranked by urgency.
The $5.8B Coaching Market: What It Means for Coaches
The coaching market hits $5.8B in 2026. Here's how independent coaches should restructure pricing and positioning to capture the B2B demand driving that growth.
Oura's $625M Bet: Wearables Meet Primary Care
Oura's $625M acquisition of Counsel Health reframes wearables as clinical care platforms, forcing fitness brands to prove their data delivers measurable health outcomes.
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