Strategic intelligence for fitness professionals
Data, analysis and trends for coaches, nutritionists and physiotherapists.
Latest insights
3D-Printed Gummies Hold 25% of Supplement Market
3D-printed personalized gummies now hold 25% of the global supplement market, with adherence rates 2.5x higher than pills and Europe critically underdeveloped.
Private Equity Eyes Eastern European Gyms: The 18GYM Case
Enterprise Investors committed up to $22.4M for a stake in Romania's 18GYM. Here's what the deal signals for operators across Eastern Europe.
Planet Fitness Investor Exit: What the Signal Means
Sea Cliff Partners sold 102,000+ Planet Fitness shares in Q1 2026 as the stock fell 47.4%. Here's what that exit signals for budget gym operators.
HFA FIT Tracker: How to Use Foot Traffic Data Strategically
The HFA FIT Tracker, launched April 2026, gives gym operators sector-wide foot traffic benchmarks across 11,000 US facilities. Here's how to use them.
Client Acquisition in 2026: Systems Beat Marketing
A May 2026 report argues fitness coaches gain predictable revenue through structured acquisition systems, not ad volume. Here's how to build one.
MyFitnessPal Buys Cal AI: What Coaches Must Know
MyFitnessPal acquired Cal AI in March 2026, its third AI nutrition deal in 14 months. Here's what coaches need to audit before the consolidation hits their clients.
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