Strategic intelligence for fitness professionals
Data, analysis and trends for coaches, nutritionists and physiotherapists.
Latest insights
Pilates Is Pulling PE Capital. What It Signals for the Broader Market
Riser Fitness's $72M round and Jetset Pilates's strategic investment reveal what PE truly believes drives durable fitness retention. Here's what operators need to know.
HFA Global Report 2026: What the Numbers Demand From Operators
The 2026 HFA Global Report shows 10.7% median revenue growth in 2025, but the real story is the gap between operators who captured it and those who didn't.
Workout Programming Lifts Retention 27%. Here's the Operator Playbook.
New operator data shows structured workout programming boosts member retention by 27% and saves 12 staff hours weekly. Here's the phased rollout and KPIs you need.
Gym Foot Traffic Rebounded in August. Here's What the Data Says.
August 2026 posted the year's best gym foot traffic result, up 2.4% YoY. But HVLP dominance and hidden engagement erosion complicate the story.
Planet Fitness Buys Body Xchange: What It Signals
Planet Fitness's acquisition of Body Xchange signals accelerating HVLP consolidation. Here's what it means for independent gym operators and where the real strategic pressure lies.
Life Time's Boston Harbor Club Reveals the Urban Premium Playbook
Life Time's Commonwealth Pier club reveals how destination design, wellness bundling, and health partnerships define the urban premium fitness playbook through 2027 and beyond.
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