Strategic intelligence for fitness professionals
Data, analysis and trends for coaches, nutritionists and physiotherapists.
Latest insights
The Global Fitness Market Hits $142 Billion in 2026 — and It's Just Getting Started
The global fitness market reaches $142.62B in 2026, projected at $298B by 2034. Who's capturing this growth — and what it reveals about the winning models.
49% of Lapsed Members: Your Gym Never Reached Out
Zenoti's June 2026 survey found 49% of lapsed gym members were never contacted after they stopped attending. Here's what operators can do about it.
The HYROX Effect on Gyms: A Structural Trend, Not a Passing Phase
The HYROX effect on gyms is structural: engaged and loyal members, growing functional programming demand. How to integrate HYROX into your offering without overhauling your entire facility.
GLP-1 Meets the Gym: HFA Puts a Number on the Opportunity
The HFA's June 2026 white paper gives gym operators a clinical and economic blueprint for turning GLP-1 therapy into a structured, high-value membership revenue stream.
Fitness Ventures Buys 22 Crunch Gyms, Becomes Largest Franchisee
Fitness Ventures acquires 22 Crunch locations to become the brand's largest franchisee, signaling a consolidation wave that independent gym operators can't afford to ignore.
Personal Trainer Salaries in Europe 2026: The Real Numbers
New ERI SalaryExpert data puts Paris personal trainers at $43,600/year average in 2026, with a 14% urban premium and a 5% five-year growth projection.
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