Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (596)
PersonalHour Raises Again: What AI Pilates Means for Coaches
PersonalHour's second funding round in a year is a market signal coaches can't ignore. Here's what AI Pilates platforms can and cannot replace.
Personal Training Market Hits $48B: Where to Position Now
The personal training market hits $48B in 2026. Here's where the real margin is and how coaches should position now.
Coaching Platforms Hit $4.2B: One-on-One Still Leads at 48%
The coaching platform market hits $4.2B in 2026 with one-on-one formats at 48% share. Here's what the data means for coaches building digital revenue.
Wellness Events: How Brands Turn Live Into Recurring Revenue
Fitness brands are restructuring live events from marketing costs into direct recurring revenue streams, building defensible community models that product-only brands can't replicate.
The First 90 Days: Where Gym Retention Is Won or Lost
Global gym churn hits 40% in the first 90 days. Here's the structured onboarding approach that cuts first-quarter dropout and adds $69,600 per location annually.
Lactalis Buys Protein Works: Dairy Giants Enter Sports Nutrition
Lactalis acquires Protein Works ($75M+ turnover) as dairy multinationals target active nutrition, reshaping competition for independent sports nutrition brands.
Applied Nutrition Buys Nutrablend: The Vertical Model to Study
Applied Nutrition's $16M Nutrablend acquisition and Mondelez licensing deal for Walmart and GNC placement is the clearest blueprint for US sports nutrition scale in 2026.
Member Retention: From Reactive Tactics to an Operating Model
April 2026 research reframes gym churn as an infrastructure gap, not a marketing problem. Here's how to build a retention operating model that compounds.
Life Time 2026 Wellness Survey: 82% of Gym Members Prioritize Strength — What Operators Need to Know
Life Time's In-Club Nutrition Coaching: The Upsell Model to Study
Life Time's May 2026 Dynamic Nutrition Coaching launch is the clearest proof yet that in-club nutrition services drive both retention and ARPU for gym operators.
Fitness Ventures Buys 22 Crunch Clubs: What It Signals
Fitness Ventures acquired 22 Crunch Fitness clubs in May 2026, becoming the system's largest operator and confirming a PE-driven consolidation shift targeting cash-flow-positive franchise clusters.
Pro Playbook: How to Coach a GLP-1 Client in 2026
PersonalHour Raises Growth Funding: AI Moves Into Coaching
PersonalHour's AI-powered coaching platform just closed a growth round. Here's what it means for independent coaches and the $100–$250/month segment.
How to Choose Your Online Coaching Platform in 2026
With 23 platforms competing in 2026, choosing your online coaching platform is now a direct lever on margin. Here's how to evaluate the decision properly.
Mid-Ticket Coaching: How to Defend Your Prices in 2026
AI platforms now compete directly in the $100–$250/month coaching tier. Here's how independent coaches can reprice, repackage, and move upmarket in 2026.
WHOOP's $575M Round: Wearables Become Healthcare
WHOOP's $575M round, backed by Abbott, signals wearables are entering clinical health infrastructure. Here's what fitness brands must do now.
Unilever Acquires Grüns: Big FMCG Bets Big on Greens Supplements
PersonalHour's Funding Push: AI Pilates Eyes Scale
PersonalHour's May 29 funding push reveals the connected fitness blueprint investors are backing in 2026: AI coaching, smart hardware, and recurring digital subscriptions bundled into one platform.
Function Buys SuppCo: Transparency Is Now a Brand Asset
Function's acquisition of SuppCo pairs biomarker monitoring with ISO-accredited label verification, turning supplement transparency into a direct commercial advantage in a $164B market.
Playlist and EGYM Complete $7.5B Merger — What Gym Operators Need to Know
The merger between Playlist (Mindbody + ClassPass) and EGYM is officially closed. Valued at $7.5 billion, it creates the world's largest fitness and wellness operating system — and redraws the tech vendor landscape for gym operators.
The 2026 Personal Training Industry Report: 6 Shifts That Will Define the Next 3 Years
ABC Trainerize just released its annual State of the Personal Training Industry report. Six major shifts emerge — and for coaches who want to stay competitive, some of them signal turns you can't afford to miss.
Cymbiotika Raises $25M Backed by Celebrities — The Wellness Brand Model That's Working in 2026
Cymbiotika, the premium liposomal supplement brand, has closed a $25M seed round after 5 years fully bootstrapped — and $150M in annual revenue. Among the 50+ investors: The Weeknd, Post Malone, and the Jonas Brothers.
Smart Home Gym Hits $2.44B: The Operator Response Plan
The U.S. smart home gym market hits $2.44B. Here's the exact strategy club operators need to compete, retain members, and stay relevant.
Gen Z Ditches Bars for Gyms: The Revenue Play
30% of Gen Z consumers increased gym spending year-over-year. Here's how premium operators are turning that shift into durable revenue and retention.