Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
AI and Personal Training in 2026: What the Tools Actually Do (and What They Don't Replace)
AI coaching tools like Strava's Runna handle programming and admin well. Here's what they can't replace, and how smart coaches use both.
Strava Launches Combined Subscription With Runna: What It Means for Running Brands
Strava's March 2026 Runna bundle shifts the platform from logging to coaching, opening new ad and sponsorship inventory brands haven't had access to before.
Playlist and EGYM Merge at $7.5B in the Biggest Fitness Tech Deal Ever
Playlist and EGYM announce a $7.5B merger backed by $785M in equity, creating the world's largest fitness tech platform. Here's what gym operators need to know.
MyFitnessPal Acquires Cal AI: What It Means for Coaches Using Nutrition Tracking
MyFitnessPal acquired Cal AI on March 2, 2026. Here's what the deal means for coaches recommending nutrition tracking tools to clients.
Oura Acquires Doublepoint: The Smart Ring Is Building Toward Gesture Control — and Likely an IPO
Oura acquired gesture-AI startup Doublepoint on March 5, 2026, signaling its push to become the ambient biometric OS of the body ahead of a likely IPO.
Europa Sports and Lone Star Distribution Merge: Supplement Distribution Is Consolidating Fast
Europa Sports Products and Lone Star Distribution merged to form Europa Sports Nutrition, reshaping how supplement brands access specialty retail across the US.
Gym Member Retention in 2026: The Strategies That Actually Work
Half your new members quit within 90 days. Here's how smart gyms use onboarding, community, and data to stop the bleed and grow profits.
Fitness Club Market 2026: The Numbers Every Gym Owner Should Know
The global fitness club market hits $135.7B in 2026. Here's which segments are winning, which are stalling, and what moves separate growing clubs from struggling ones.
Hybrid Coaching Is Now the Dominant Business Model for Trainers in 2026
Hybrid coaching is the industry standard in 2026. Here's how top trainers structure their offers to maximize revenue per hour and cut client churn.
Creatine's Market Is Set to Quadruple by 2030 — Here's What's Driving It
The creatine market is projected to hit $4.2B by 2030, fueled by women, menopausal adults, and wellness consumers redefining who the ingredient is actually for.
Why 73% of gyms lose members in January
January sign-ups mask a serious retention problem. Here's why most gyms lose members in months 2-3 and what high-retention facilities do differently.
The technologies transforming gyms
From contactless access to AI coaching, here's what gym technology actually delivers on retention and operations, and what's just expensive noise.
Low-cost vs premium vs boutique: which model in 2026?
A data-driven breakdown of low-cost, premium, and boutique gym models in 2026. Revenue, margins, retention rates, and market share shifts compared.
Gym member retention: key numbers for 2026
Hard data on gym member attrition rates, the critical 90-day dropout window, and proven retention strategies to reduce churn in 2026.
The online coaching market in Europe: 2026 data
The 2026 online coaching market data every professional coach needs: market size, pricing benchmarks by model, retention rates, and growth signals explained.
The online coaching business model in 2026
Monthly subscriptions, tiered offers, and lean tech stacks define the online coaching business model that actually generates stable income in 2026.
How to price your services as a personal trainer
Set smarter rates as a personal trainer. Real market benchmarks, pricing psychology, and a step-by-step guide to raising prices without losing clients.
How coaches earning over $5,000+/month structure their offer
Analyzed 200 coach business models to reveal the exact offer structures, pricing tiers, and retention systems that drive $5,000–$15,000/month in coaching revenue.
Client acquisition: the 3 channels that still work
Referrals, content, and partnerships are the only three client acquisition channels that consistently convert for independent coaches. Here's the data and the playbook.
The protein supplement boom: opportunity or saturation?
The protein supplement market doubled to $21B in three years. Here's where margins live, which segments are growing, and whether there's still room to compete.
Hybrid Coaching: How to Transition from In-Person to a Mixed Model
A practical step-by-step guide for personal trainers transitioning to a hybrid coaching model, covering tools, pricing, onboarding, and client management.
How to Accept HSA Payments at Your Gym or Fitness Studio
A step-by-step guide for gym operators on setting up HSA payment acceptance, from MCC classification to staff training and documentation workflows.
HSA Gym Memberships: The $500-Per-Year Opportunity for US Fitness Operators
US gym memberships are now HSA-eligible up to $500/year following the One Big Beautiful Bill Act. Here's what the opportunity looks like for fitness operators and how to act on it.
Personal Training Market 2026: $60B by 2030, But 80% of Coaches Struggle to Grow
The global personal training market heads toward $60B by 2030. Yet 80% of coaches struggle with client acquisition. A strategic analysis of this paradox and how winning coaches navigate it.