Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
AI Tools for Personal Trainers in 2026: What's Actually Worth Using
64% of coaches use AI in 2026. This guide identifies use cases with real ROI (program generation, automated check-ins) vs overhyped ones. Concrete and applicable starting this week.
Women's Sports Nutrition 2026: The Segment Growing 3x Faster Than the Overall Market
Women's sports nutrition hits $23.8 billion in 2026 at 8.8% CAGR — outpacing the overall market. Analysis of the fastest-growing categories and where brand opportunity sits.
Peloton Acquires Skōp: What the $7,995 Pilates Bet Means
Peloton's $7,995 Skōp acquisition and Crunch's mass-market reformer launch bracket the Pilates market, revealing where connected fitness brands must now stand.
The Menopause Market in 2026: A $20B+ Opportunity Brands Are Just Starting to Chase
The menopause market hits $19-21 billion in 2026 (Menopause Business Research Report, May 2026). Pharma, FemTech, supplements, and fitness converging on a high-income, underserved consumer segment.
EU Vitamin Caps: The Reformulation Risk Every Brand Must Price In
The EU's proposed vitamin and mineral caps will force supplement brands to audit and likely reformulate SKUs. Here's what the timeline and cost implications mean for your roadmap.
Applied Nutrition Buys Nutrablend for $16M: The US Manufacturing Play
Applied Nutrition's $16M acquisition of Nutrablend's US assets signals how international supplement brands are using manufacturing M&A to accelerate US market entry in 2026.
The Gym Group's 75-Site UK Expansion: The HVLP Growth Playbook Worth Studying
The Gym Group plans 75 new UK sites over 3 years — funded by free cash flow from its 260-club base. What every gym operator can learn from the most disciplined HVLP expansion in Europe.
Mark Mastrov Buys Back 24 Hour Fitness: What a Founder's Return Signals About the HVLP Market
Mark Mastrov bought back 24 Hour Fitness in 2026 — the chain he founded in 1983. What this founder-return pattern signals for HVLP gym operators and the consolidating market.
Semi-Private Coaching: How to Run 4-6 Clients per Session Without Sacrificing Quality
Semi-private coaching (4-6 clients per session) generates $175-250 per hour — 2-3x more than 1:1. Complete guide: format, pricing, group mix, and managing 5 clients without losing quality.
The K-Shaped Fitness Economy: Where Independent Coaches Win in 2026's Bifurcated Market
The fitness market is splitting between budget and premium. Independent coaches occupy a unique advantage neither gym chains nor boutique studios can replicate. Here's how to capitalize on it.
Corporate Coaching: How to Land Your First B2B Company Contract in 2026
One B2B contract can replace 20-50 individual clients. 41% of employers are increasing wellness spending in 2026. Guide to landing your first corporate coaching contract.
NBJ 2026 Supplement Report: The US Market Hits $74B and the Categories Driving Every Dollar of Growth
NBJ 2026 Supplement Report: US market at $74.15B in 2025, heading toward $100B by 2029. Weight management leads at +17.9% CAGR. Detailed category analysis.
Clean Sports Nutrition in 2026: The Transparency Standards That Win Consumer Trust
The supplement market is approaching $100B. Consumer trust in brands is at a low, but transparency is now a competitive advantage. What winning brands are doing differently in 2026.
The Hybrid Coaching Business Model: Revenue, Structure, and Scalability
The hybrid model breaks the in-person revenue ceiling. Concrete structure, 2026 US pricing benchmarks, and scalability math for coaches transitioning to hybrid.
Why Clients Leave Personal Trainers (Even Good Ones) — and How to Keep Them
Clients don't leave good trainers because of the training — they leave because of progress visibility gaps, life disruptions without re-engagement, and lack of between-session connection. The protocols that fix this.
Protein Market $30→$44B: Where Smart Brands Are Positioning Now
Protein market: $30→$44B at 7.74% CAGR. Analysis of over-growing sub-segments (plant-based, RTD, functional), M&A signals from Danone/Huel, and the underexploited women 40+ segment.
Cymbiotika Raises $25M With Hailey Bieber and The Weeknd: What It Reveals About the Market
Cymbiotika raises $25M with Hailey Bieber and The Weeknd as investors. Analysis of the celebrity-investor strategy, liposomal technology differentiation, and what it reveals about supplement market bifurcation.
Retention and Free Cash Flow: The Growth Equation for Gym Operators
A June 2026 UK gym market report reframes member retention as the primary driver of free cash flow, giving operators a data-backed case for investing in retention infrastructure to fund expansion.
Planet Fitness Pauses Black Card Hike, Tests Cold Plunge and Red Light
Planet Fitness pauses the Black Card hike to $29.99, cuts 2026 guidance to +7%, and tests cold plunge and red light in select clubs. What operators should learn from this.
The K-Shaped Economy Is Splitting the Gym Market
Premium and budget gyms are expanding while mid-tier clubs face margin collapse. Here's what the K-shaped split means for gym operators in 2026.
The K-Shaped Gym Economy: Budget or Premium — You Have to Pick a Side
Life Time and Planet Fitness Q1 2026 earnings confirm the K-shaped gym economy: budget and premium thrive, mid-market gets squeezed. Analysis for gym operators.
Fitness M&A in 2026: What Houlihan Lokey Is Tracking
Houlihan Lokey's March 2026 update flagged strength training, Pilates, and wellness as top M&A targets. Here's what gym operators need to know.
Coach Revenue Intelligence — June 2026: Rates, Models, Opportunities
Coach Revenue Intelligence June 2026: current market rates by format, the GLP-1 client opportunity, the 78% income gap between generalist and specialist coaches, and the state of the hybrid model.
Online Coaching Pricing in 2026: Market Data and Frameworks
Online coaching pricing 2026: real market data ($50-400/month tiers), the 3 frameworks that work, and how to escape the generalist race-to-the-bottom.