Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
Women's Activewear Hit $98B: What Brands Must Do Now
Women's activewear hit $98.52B in 2026, but comfort and identity now drive purchases. Here's what brands must do to stay relevant.
NAD Peptides and IV Therapy Are Rewriting Supplement Demand
November 2026 search data shows consumers shifting from protein and creatine toward NAD peptides, benfotiamine, and IV therapy, forcing supplement brands to rethink SKU strategy.
Connected Strength Is the Fastest-Growing Fitness Segment
Connected strength equipment leads all fitness hardware categories, growing at 15.3% CAGR in Europe and 19.8% in Asia Pacific. Here's what that means for brands.
ABC Fitness Buys FitMetrics: What the AI Push Means for Coaches
ABC Fitness's acquisition of FitMetrics signals platform consolidation around AI coaching tools. Here's what it means for your autonomy and business model.
Virgin Active's $135M Germany Bet: What It Signals for Premium Ops
Virgin Active's $149M all-cash acquisition of Holmes Place Germany signals accelerating premium consolidation. Here's what DACH operators must do before the next deal closes.
How Boutique Studios Are Turning the HYROX Boom Into Revenue
Boutique studios are restructuring programs and pricing around HYROX demand, building a scalable revenue model that full-service gyms are largely ignoring.
America's Gym Boom: What the HVLP Surge Demands from Operators
81M Americans held gym memberships in 2025, but HVLP chains and boutique studios are capturing the growth. Here's what mid-market operators must do now.
FitX Raises $30M: Will Motion Capture Replace Coaches?
FitX's $30M raise for smartphone motion capture signals AI will commoditize basic form feedback. Here's what it means for professional coaches.
Coaching Platforms in 2026: How to Pick the Right One
Kajabi leads for digital-product coaches; Coachful leads for session-based delivery. Here's how to match your platform to your revenue model in 2026.
Why Investors Are Ditching Mass-Market Supplements
Science-backed supplement brands are attracting premium M&A multiples while mass-market names are being divested. Here's where capital is actually flowing.
Europe's Connected Fitness Market: What Operators Must Know
Europe's connected fitness market is diverging from North America, with clubs, wearables, and subscription content driving growth over home machines.
Athleisure's Premium Surge and the Mid-Market Squeeze
The athleisure market is bifurcating fast. Premium brands are winning on fabric tech and function; mid-market players face a structural squeeze in 2026.
Online Coaching Pricing in 2026: The Real Benchmarks
Online coaching packages range from $100–$300/month in 2026, with premium 1:1 access hitting $1,000+. The real pricing driver isn't content. It's coach access.
YouFit's $10M Raise Reframes the HVLP Upgrade Race
YouFit's $10M+ raise from PE firm Skyline Investors signals that the HVLP amenity bar is rising fast. Here's what it means for every gym operator.
Planet Fitness Buys Be-Fit: What the $115M Deal Signals
Planet Fitness's $115M acquisition of Portuguese chain Be-Fit is its first international M&A move. Here's what it signals for European gym operators.
HFA Global Report 2026: What the Numbers Demand From Operators
The 2026 HFA Global Report confirms double-digit fitness revenue growth in 2025, but the data reveals a widening gap between operators investing in tech and those standing still.
Personal Trainer Demand in 2026: Where the Clients Actually Are
Record gym memberships in 2026 mask uneven demand. Four client segments are driving the real growth, and coaches not positioned against them are missing revenue.
Online Coaching Pricing in 2026: What the Data Says
November 2026 data puts the global median for online fitness coaching at $200/month. Here's what the three-tier structure and revenue-floor method mean for your rates.
Coaching Platforms: How to Protect Your Business From Shutdowns
Practice and Nudge Coach both shut down in 2025. Here's how to audit your platform stack and build a coaching business that survives the next closure.
YouFit's $10M Round Reveals the HVLP Upgrade Race
YouFit's $10M equity round from first-time fitness investor Skyline exposes the upgrade arms race reshaping HVLP gyms. Capex alone won't save retention.
Planet Fitness Buys Be-Fit: What the $115M Iberian Bet Signals
Planet Fitness's $115M acquisition of Portuguese chain Be-Fit signals that HVLP's next growth frontier is continental Europe, not the US.
The $430B Supplement Market: Who Actually Wins by 2035?
The global supplement market is projected to hit $430B by 2035, but the margin is concentrated in personalized nutrition, botanicals, and DTC channels.
Virgin Active Buys Holmes Place Germany: What It Signals
Virgin Active's $149M acquisition of 13 Holmes Place clubs in Germany signals a European premium fitness consolidation wave operators can no longer afford to ignore.
Planet Fitness Is Selling Its Gyms to Franchisees. Why It Matters.
Planet Fitness's Q3 2026 refranchising and $500M buyback is a capital allocation signal every gym operator needs to understand.