Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
Gym Run Clubs: The 2026 Retention Trend Operators Can't Ignore
Daxko Acquires FitnessForce: Gym Software Goes Global
Daxko's acquisition of FitnessForce signals global gym software consolidation. Here's what multi-location operators in emerging markets need to know before their next contract renewal.
Click-to-Cancel Laws Are Here. AI Is Operators' Best Defense
FTC click-to-cancel rules are forcing gyms to rethink retention as cancellations rise 8% YoY. AI tools like AltaDX's Click2Save are intercepting churn at the exit screen.
ABC Fitness Report: Consistency Beats Acquisition in 2026
ABC Fitness's Mid-Year 2026 report shows new joins down 9% and cancellations up 8%, but check-ins rose 1%. Here's what that means for your retention strategy.
Personal Trainer Pricing 2026: The Complete Guide to Setting Your Rates
SuperLiving Raises $7M: Where Coaching Investment Is Going
SuperLiving's $7M Series A led by Lightspeed joins a wave of 2026 coaching platform raises. Here's what the investment patterns mean for independent coaches.
Pro Playbook: Hybrid Coaching Is Now the Default in 2026
NASM Report: How Top Trainers Break the $100K Mark
The NASM's June 2026 report identifies the specific habits and business models that separate six-figure personal trainers from the rest.
Daxko Acquires FitnessForce: What It Means for Coaches
Daxko's acquisition of FitnessForce signals accelerating consolidation in fitness tech. Here's what independent coaches need to know about pricing, data, and platform risk.
Daxko Acquires FitnessForce in Global Expansion Play
Daxko acquired FitnessForce on June 23, 2026, targeting gym software dominance across India, Australia, the Middle East, and Southeast Asia.
Crunch Fitness Plans 100 Openings and Crunch 3.0
Crunch Fitness is planning 100 new gyms globally in 2026, expanding into India, Mexico, and New Zealand, while launching Crunch 3.0 with recovery circuits and new studio formats.
Brand Watch: Mindbody, ClassPass and EGYM Merge Into $7.5B Giant
US Gym Memberships Are Slowing: The ABC Fitness Read
ABC Fitness data from June 26, 2026 reveals US gym sign-ups are falling and cancellations rising. Community and hybrid programming are the retention levers operators can't afford to ignore.
Americans Will Spend $60 Billion on Fitness in 2026
Total US fitness spending hits $60 billion in 2026. Breakdown: gym memberships ($38.7B), personal training ($15.6B), digital subscriptions ($4.2B). What it means for operators.
Service Ready: US Gyms Open Doors to Military Recruits
The HFA's Service Ready program gives military recruits free gym access. Here's what operators need to know to turn it into a long-term conversion pipeline.
L Catterton Eyes HYROX: What the Deal Signals
L Catterton's exclusive talks to acquire a HYROX stake signal competitive fitness is now an institutional asset class. Here's what gym operators need to act on.
GLP-1 Plus Exercise: The Gym Revenue Opportunity
A June 2026 HFA study confirms structured exercise boosts GLP-1 therapy outcomes and could save billions, positioning gyms as essential partners in obesity care.
CR Fitness Is on Track for 110 Locations by End 2026: How Budget Gym Franchises Are Dominating
CR Fitness Holdings targets 110 locations by end 2026. HVLP represents 68% of new US gym openings. What this movement means for independent gym operators.
State of the Personal Training Market 2026: $15.6 Billion, Growth, and New Pressures
The US personal training market hit $15.6B in 2026. Behind the growth: trainer oversupply, flat prices, and increasing polarization. The full data breakdown and what it means for your strategy.
Fitness Coach Pricing in France 2026: What the Data Says
STRIDE's 2026 data puts the median coaching session at $65–$75, but a 50% tax credit mechanism means registered coaches can charge $100 while clients pay $50 net.
Online Coaching Platforms 2026: What's Actually Changed
The online coaching platform market has matured fast. In 2026, AI workflows, community tools, and analytics are table stakes. Picking the wrong stack has a measurable cost.
Two Coaching Niches Exploding in 2026: Menopause Fitness and Performance Athletes
Two coaching niches are exploding with little competition in 2026: menopause fitness (50M+ women, almost no qualified coaches) and serious recreational athlete performance (2-3x higher coaching budgets). How to position.
Coaches: GLP-1 Specialization Might Be the Most Valuable Niche of 2026
15+ million people are on GLP-1 medications and most trainers aren't equipped to support them. How to position in this niche in 2026 — before competition catches up.
FitRadar Gets $150K From Microsoft: The Coach Read
Microsoft's $150K award to FitRadar signals big tech is betting on fitness community infrastructure. Here's what independent coaches need to understand now.