Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
TRNR Acquires STEPR: The Connected Equipment Signal
TRNR's $6.7M acquisition of STEPR signals accelerating consolidation in connected gym equipment. Here's what it means for your vendor strategy.
Fitness Industry Stats 2026: The Numbers Operators Need
US gym memberships hit 77 million, personal training drives 47% of global revenue, and the fitness industry is heading toward $300B. Here's what the data means for operators in 2026.
Fitness M&A in 2026: What Operators Need to Know Now
Fitness M&A is accelerating in 2026, from TRNR's $6.7M STEPR acquisition to PE-backed studio rollups. Here's what mid-market operators must do now.
TRNR Acquires STEPR: What Coach-Tech Consolidation Means
TRNR's $6.7M acquisition of STEPR pushes its 2026 revenue past $50M. Here's what coach-tech consolidation means for your business leverage.
Personal Training Is 47% of Gym Revenue: The Strategic Read
Personal training now accounts for 47% of global gym revenue in 2026. Here's what that means for your negotiating position and business strategy.
Community as a Marketing Engine: The 2026 Coach Playbook
As client acquisition costs rise and 80% of trainers struggle to find clients, the 2026 playbook turns community into a structured, low-cost marketing engine.
TRNR Acquires STEPR: Equipment Consolidation Accelerates
TRNR's acquisition of STEPR and $50M+ revenue guidance signals fitness equipment is entering a multi-brand platform era driven by M&A, not organic growth.
Country Life Buys Aura Cacia: Wellness Brands Consolidate
Country Life acquired Aura Cacia from Frontier Co-op on July 6, 2026, signaling that natural wellness brands are consolidating around trust rather than building new categories from scratch.
How Fitness Brands Are Turning Community Into a Marketing Engine
Executives at Zumba, Crunch, and Hims and Hers are pivoting from paid acquisition to community-led growth. Here's what that means for your marketing budget.
The Global Fitness Market Hits $142 Billion in 2026 — and It's Just Getting Started
The global fitness market reaches $142.62B in 2026, projected at $298B by 2034. Who's capturing this growth — and what it reveals about the winning models.
49% of Lapsed Members: Your Gym Never Reached Out
Zenoti's June 2026 survey found 49% of lapsed gym members were never contacted after they stopped attending. Here's what operators can do about it.
The HYROX Effect on Gyms: A Structural Trend, Not a Passing Phase
The HYROX effect on gyms is structural: engaged and loyal members, growing functional programming demand. How to integrate HYROX into your offering without overhauling your entire facility.
GLP-1 Meets the Gym: HFA Puts a Number on the Opportunity
The HFA's June 2026 white paper gives gym operators a clinical and economic blueprint for turning GLP-1 therapy into a structured, high-value membership revenue stream.
Fitness Ventures Buys 22 Crunch Gyms, Becomes Largest Franchisee
Fitness Ventures acquires 22 Crunch locations to become the brand's largest franchisee, signaling a consolidation wave that independent gym operators can't afford to ignore.
Personal Trainer Salaries in Europe 2026: The Real Numbers
New ERI SalaryExpert data puts Paris personal trainers at $43,600/year average in 2026, with a 14% urban premium and a 5% five-year growth projection.
Longevity Coaching: How to Build a Premium Offer That Sells on Different Terms
88% of clients prioritize longevity in 2026. How to build a premium offer with longer commitments, justified pricing, and an underserved 40-65 target demographic — the strategic guide.
When 64% of Trainers Use AI, What Actually Makes You Indispensable?
When 64% of trainers use AI, how do you stay indispensable? The 5 elements AI can't replicate — and how to articulate them in your communication in 2026.
Who's Funding Fitness in 2026: The VC Landscape for Coaches
Fitness VC funding in 2026 is concentrating in AI personalization, platform infrastructure, and hybrid coaching tools. Here's what that means for your coaching business.
4 in 5 Trainers Struggle to Find Clients: The Fix
80% of trainers say finding clients is harder than ever, yet the US fitness market heads toward $60B. Here's why the gap exists and how to close it.
Wearable Funding: $1B Raised, 80% in Just 3 Deals
Wearable fitness tech raised $1B in five months of 2026, but 80% went to just three deals. Here's what that concentration means for fitness brands.
Unilever Eyes Thorne in $4B Supplement Play
Unilever is bidding for Thorne at a $4B valuation, signaling that CPG giants now see premium supplement brands as core portfolio assets.
Nike and Lululemon at Multi-Year Lows: The Brand Read
Nike at a 12-year stock low and Lululemon at an 8-year low simultaneously signals a structural break in premium athleisure. Here's what fitness operators need to act on now.
Function Health Acquires SuppCo: Trust as a Competitive Advantage in Supplements
Function Health acquires SuppCo (May 2026) and turns quality verification into a competitive advantage. What this signals about the supplement market's evolution.
The Athleisure Market Tops $536 Billion in 2026 — The Sport-Fashion Boundary Has Disappeared
The global athleisure market hits $536.81B in 2026 (10.4% CAGR). This reveals a cultural signal: fitness has shifted from behavior to identity for hundreds of millions of people.