Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
NOBULL's $1B Blueprint: What It Means for Fitness Brands
NOBULL's $1B valuation reveals a new template: athlete equity plus category expansion beats single-vertical plays. Here's what fitness brands must learn from it.
PureGym's $315M Swiss Deal: What It Means for Operators
PureGym's $315M acquisition of NonStop Gym makes it Switzerland's largest budget operator instantly. Here's what the deal signals for gym operators globally.
The PE Gym Roll-Up in 2026: What Every Operator Must Understand
$4.2B in fitness M&A in 1H 2026, 16 active PE consolidators, and 60%+ of top US chains PE-owned. Here's what independent gym operators must do now.
Kommunity Fitness Enters the US: What Operators Should Read Into It
Kommunity Fitness signs its first US deal led by ex-Club Pilates president Mike Gray, while FIT House launches multi-unit incentives. Here's what operators need to act on.
FIT House of Brands Bets Big on Multi-Unit Franchising
FIT House of Brands opened 25 studios in Q3 2026 and is offering a time-limited multi-unit franchise incentive through December 31, 2026.
European Fitness M&A in 2026: How to Read the Wave
Three European fitness deals in late 2026 reveal a structural consolidation shift. Here's what mid-size operators need to know before the valuation window narrows.
What 302 Personal Trainers Actually Charge in 2026
An October 2026 audit of 302 PT websites reveals median rates, online coaching benchmarks, and a 39% pricing transparency gap coaches can close today.
How to Choose an Online Coaching Platform That Won't Kill Your Margins
Platform fees and AI tiers are quietly eroding coach margins in 2026. Here's how to pick the right platform before it costs you.
GymNation Launches $272K Incubator for Fitness Startups
GymNation's $272K incubator, The First Rep, gives fitness founders direct capital and access to 200,000+ members. Here's what it means for coaches building scalable products.
FitnessKPI Raises $1.45M: What It Means for Coaches
FitnessKPI's $1.45M raise targets AI-driven retention analytics for fitness chains. Here's what independent coaches need to know before the dashboards arrive.
Coaching Platform Fees: What They're Really Costing You
Transaction fees on high-ticket coaching programs can cost you thousands annually. Here's how to calculate whether your platform is working for you or against you.
PE Rolls Up Supplement Contract Manufacturers
Riverside Company-backed Western Botanicals has acquired CSB Nutrition, the latest sign that PE is consolidating supplement CDMOs and reshaping pricing power for brands.
Strength Tech Startups Are Coming for the Gym Floor
Startups Suji, Kyla, and Fort are targeting the strength training software gap that established wearables and equipment brands have left wide open.
Rip Curl in Bluestar Alliance's Crosshairs
Bluestar Alliance's exclusivity deal for KMD Brands signals IP consolidators are systematically targeting heritage surf and outdoor labels with underperforming public valuations.
Outdoor Voices Bets on UK and EU Licensing
Outdoor Voices signed a UK and EU licensing deal with Focus Brands in November 2026, just 12 months after its post-acquisition relaunch, signaling a coordinated asset-light global expansion strategy.
Lee Is Becoming an Activewear Brand Under ABG
Authentic Brands Group acquired Lee's IP from Kontoor Brands and plans to push the heritage denim label into activewear, threatening mid-tier apparel brands.
FIT House of Brands Bets Big on Multi-Unit Franchising
FIT House of Brands is using a year-end two-studio incentive to accelerate US franchise growth ahead of its 2027 global targets, signaling a broader shift toward multi-brand portfolio operators.
Private Equity Bets on Family Supplements: First Day
Paine Schwartz Partners' investment in First Day Life marks a PE shift from sports nutrition into family wellness supplements, a category with stronger retention and broader household reach.
TikTok Athleisure Brands Are Taking Share From Giants
TikTok-native activewear brands are structurally outmaneuvering incumbents like Under Armour and Lululemon in a $430B athleisure market growing toward $782B by 2034.
Planet Fitness Q3 2026: What the 6.7% Visit Lift Means
Planet Fitness posted a 6.7% YoY visit gain in Q3 2026, but regional declines in Texas and Louisiana reveal why operators can't treat volume growth as uniform.
Anytime Fitness Closures: What Operators Must Learn
Anytime Fitness is closing locations across the US in 2026. Here's what the pattern reveals about mid-tier franchise risk and what independent operators should do next.
FitnessKPI Raises $1.45M: Why Gym Data Intelligence Matters Now
Barcelona startup FitnessKPI raised $1.45M to bring AI-powered business intelligence to gym operators. Here's why that matters for coaches and studio owners.
The Coaching Revenue Ceiling: How to Break Through It
The coaching industry hit $5.34B in 2026, yet most coaches stay trapped trading hours for income. Here's how to break through structurally.
Supplement M&A: Why PE Is Flooding the Category in 2026
PE is flooding the supplement sector in 2026 as the market targets $300B by 2031. Here's what that means for independent brands competing for shelf space.