Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
What 302 Personal Trainers Actually Charge in 2026
The Personal Trainer Price Index 2026 surveyed 302 active coaches to reveal where rates stand, what drives premium positioning, and how to benchmark your fees against real data.
Best Online Coaching Platforms in 2026: The Operator's Guide
Enterprise or indie stack? In 2026, your coaching platform determines your revenue model, client access, and market positioning. Here's how to choose.
Will AI Actually Kill the Personal Training Profession?
AI won't replace personal trainers. But it will make generalist coaches irrelevant. Here's what separates the ones who survive from the ones who don't.
L Catterton's $697M Hyrox Bet: What It Means
L Catterton's $697M acquisition of Hyrox sets a new M&A benchmark for event-led fitness brands and signals that institutional capital is pricing competitive fitness at luxury-sport multiples.
The $433B Athleisure Market's Next Phase: Brand Priorities
The $433B athleisure market is no longer about overall growth. Engineered textiles and sustainable supply chains are the sub-segments deciding which brands win.
Applied Nutrition's 50% Revenue Jump: The Brand Playbook
Applied Nutrition's FY26 results. GBP 160M revenue, 50% YoY growth, 27%+ EBITDA margins. The brand playbook behind the numbers.
Crunch Hits 600 Clubs: What Operators Must Learn
Crunch Fitness hit 600 clubs with gym openings up 200% in four years. Here's what every independent operator and regional chain must act on now.
Athleisure in 2026: Sustainability and E-Commerce Drive the Next Phase
New market data projects athleisure's online channel hitting $374.6B by 2033. Here's what sustainability, women-led demand, and global consolidation mean for activewear brands.
Fund 1 Wants Xponential Private: What It Means
Fund 1 Investments offered $5.61–$7.00/share to take Xponential Fitness private, exposing a structural fault line every boutique studio operator needs to understand.
Planet Fitness Buys Into Portugal: The Operator Read
Planet Fitness acquired Portugal's Be-Fit chain, gaining 25 clubs and 80,000 members overnight. Here's what it signals for European gym operators.
ACSM's 2026 Fitness Trends: The Operator Playbook
ACSM's 2026 fitness trends put wearables first and older adults second. Here's how gym operators should allocate floor space, staff budgets, and equipment capex.
Revive and FitOn Merge: What Clinical Coaching Means for Trainers
The Revive-FitOn merger formalizes clinical-fitness integration, threatening independent coaches' referral pipelines. Here's what the shift means and how to respond strategically.
The $5.34B Coaching Market: What the Numbers Mean for You
The coaching market hit $5.34B in 2026. Here's what the growth data actually means for your pricing, positioning, and corporate client strategy.
ACSM 2027 Trends: What Wearables Mean for Coaches
ACSM's 2027 report crowns wearables number one for the third straight cycle. Here's what that means for coach pricing, positioning, and survival.
Xponential's Take-Private Bid: What Brands Must Know
Fund 1 Investments' take-private bid for Xponential Fitness signals a PE conviction that boutique fitness brands are undervalued, with direct implications for royalties, franchise growth, and brand competition.
Xanh Raises $2.5M to Fuse Virtual Cycling and Travel
Xanh's $2.5M seed round targets the untapped commercial gap between virtual cycling routes and real-world travel booking, pressuring Peloton and Zwift to rethink content strategy.
The $201B Supplement Market: Where the Growth Is
The dietary supplement market hit $201.7B in 2025. For brand operators, the real story is which sub-segments are pulling ahead and what that demands strategically.
Record Memberships, Rising Closures: The Franchise Paradox
US gym memberships hit a 2025 record, yet Anytime Fitness posted net US closures for three straight years. Here's what that paradox means for franchise operators.
Providence Buys Fitness Park: The Operator Read
Providence Equity Partners' acquisition of Fitness Park signals PE is doubling down on value-segment gym chains. Here's what independent operators should do about it.
Gym Industry Benchmarks 2026: What the Numbers Mean
The HFA's 2026 Benchmarking Report shows median revenue up 10.7% and EBITDA margins at 22.1%. Here's what those figures actually mean for gym operators.
Velocity AI Raises $2M to Automate Strength Coaching
Velocity AI's $1.95M raise signals that VBT coaching cues are becoming a commodity. Here's where coaches must reposition their value before CES 2027.
Fitness Tech Has $1.85B in 2026 Funding: What Coaches Must Read
$1.85B deployed into fitness tech in 2026 is reshaping coaching. Here's where capital is flowing and what independent coaches must do now.
Velocity AI Raises $1.95M: VBT Wearables Are Going Mainstream
Velocity AI closes $1.95M ahead of a CES 2027 debut, signaling that velocity-based training wearables are exiting elite sport and entering the mass market.
Technogym Gets a Citi Upgrade: Reading the Equipment Market Signal
Citi's upgrade of Technogym to Buy signals that premium commercial fitness equipment demand is recovering faster than expected, with direct implications for brands competing for gym floor contracts.