Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
Nirva Raises $25M for an AI Pendant Wearable
Nirva's $25M raise to launch an AI health pendant signals that fashion integration, not feature stacking, is driving the next wave of wearable adoption.
The $244B Supplement Market Is Ditching Pills for New Formats
The supplement market hits $244B by 2035. Gummies, liquid shots, and functional beverages are replacing pills. Here's what that means for your brand.
Sports M&A Hits Record High and Moves Beyond the Gym
Sports and fitness M&A hit a record high in 2026, but capital is flowing into tech, recovery, and longevity. Here's what that means for gym operators.
Orangetheory Closures: What Operators Must Learn
Orangetheory's 2026 closures expose a franchise economics crisis. Here's what every gym operator must stress-test in their own P&L before it's too late.
66.4% Retention Rate: Why the First Month Is Everything
The global gym retention benchmark is 66.4%, but up to 50% of new members cancel before month six. Here's the operational framework that closes that gap.
Retention Over Acquisition: The New Growth Playbook
October 2026 data confirms churn prevention now outperforms acquisition spending for most gym operators. Here's how leading facilities are using early-disengagement signals to retain members.
In-Person Training Owns 60% of Demand: What to Do With That
In-person training still holds 60% of client demand in 2026. Here's how to build a hybrid model that captures both segments without diluting your premium value.
Supplement Market 2026: Plant-Based Growth Meets Regulatory Risk
Plant-based supplement demand is surging, but regulatory fragmentation is the market's biggest growth constraint. Here's what it means for brands building for scale.
Huppa Raises $1M to Rethink Gym and CrossFit Software
Amsterdam-based Huppa raised $1.1M in pre-seed funding to build unified operations software for gyms, CrossFit boxes, and boutique studios still running on fragmented tools.
Gym of the Future 2026: 3 Shifts Operators Must Act On
The Gym of the Future Report 2026 maps three structural shifts operators must act on now: strength floor expansion, boutique-in-box integration, and AI personalization.
Gym Billing Friction Is a Retention Problem, Not Just Admin
Payment friction is a silent churn driver. With 86% of gyms growing membership but only 56% improving margins, fixing billing isn't admin work. It's retention strategy.
In-Person Training Still Owns 60% of Demand in 2026
In-person training holds 60% of global demand in 2026 and weight management drives half of all client intent. Here's what that means for your pricing and positioning.
Pickleball, Run Clubs, Hybrid: The Revenue Shift Operators Can't Ignore
Pickleball, run clubs, and hybrid training aren't trends to monitor. They're premium recurring revenue formats gym operators can capture now before boutique specialists do.
50% of New Members Leave in 6 Months: Fix That First
International data shows 50% of new gym members quit within 6 months. Here's why early attrition is the metric operators can't afford to ignore.
Crunch 3.0 Las Vegas: What the Fourth Club Tells Operators
Fit Fusion's fourth Crunch 3.0 club in Las Vegas stress-tests the format's premium economics and multi-unit density logic in one of North America's most competitive gym markets.
Fitness Equipment's Shift From Hardware to Turnkey Projects
The commercial fitness equipment market is heading toward $50B by 2031, restructured by suppliers becoming full turnkey project partners. Here's what that means for buyers.
GBH Buys Keepcool and Neoness: What Operators Should Read Into It
GBH's acquisition of Keepcool and Neoness consolidates 300 clubs and 480,000 members, with 150 more openings planned. Here's what independent operators must do now.
Pilates Is Pulling PE Capital. What It Signals for the Broader Market
Riser Fitness's $72M round and Jetset Pilates's strategic investment reveal what PE truly believes drives durable fitness retention. Here's what operators need to know.
HFA Global Report 2026: What the Numbers Demand From Operators
The 2026 HFA Global Report shows 10.7% median revenue growth in 2025, but the real story is the gap between operators who captured it and those who didn't.
Workout Programming Lifts Retention 27%. Here's the Operator Playbook.
New operator data shows structured workout programming boosts member retention by 27% and saves 12 staff hours weekly. Here's the phased rollout and KPIs you need.
Gym Foot Traffic Rebounded in August. Here's What the Data Says.
August 2026 posted the year's best gym foot traffic result, up 2.4% YoY. But HVLP dominance and hidden engagement erosion complicate the story.
Planet Fitness Buys Body Xchange: What It Signals
Planet Fitness's acquisition of Body Xchange signals accelerating HVLP consolidation. Here's what it means for independent gym operators and where the real strategic pressure lies.
Life Time's Boston Harbor Club Reveals the Urban Premium Playbook
Life Time's Commonwealth Pier club reveals how destination design, wellness bundling, and health partnerships define the urban premium fitness playbook through 2027 and beyond.
Providence Takes Fitness Park: European PE Moves In
Providence's acquisition of Fitness Park signals that transatlantic PE capital has arrived in European fitness, accelerating consolidation and compressing the window for independent operators.