Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
EōS Fitness Acquires 14 Gyms in Q1 2026 and Reinvests $10M in Existing Locations
EōS Fitness completed 14 acquisitions, signed 11 new leases, and opened 3 new locations in Q1 2026 — while reinvesting $10M in existing facilities. The HVLP model is running at full speed.
The 2026 Personal Training Industry Report: 6 Shifts That Will Define the Next 3 Years
ABC Trainerize just released its annual State of the Personal Training Industry report. Six major shifts emerge — and for coaches who want to stay competitive, some of them signal turns you can't afford to miss.
Cymbiotika Raises $25M Backed by Celebrities — The Wellness Brand Model That's Working in 2026
Cymbiotika, the premium liposomal supplement brand, has closed a $25M seed round after 5 years fully bootstrapped — and $150M in annual revenue. Among the 50+ investors: The Weeknd, Post Malone, and the Jonas Brothers.
Smart Home Gym Hits $2.44B: The Operator Response Plan
The U.S. smart home gym market hits $2.44B. Here's the exact strategy club operators need to compete, retain members, and stay relevant.
Gen Z Ditches Bars for Gyms: The Revenue Play
30% of Gen Z consumers increased gym spending year-over-year. Here's how premium operators are turning that shift into durable revenue and retention.
Crunch 3.0: What the 110-Club Scale Model Teaches
CR Fitness Holdings' $5M Crunch 3.0 prototype and 110-club target reveal concrete structural lessons for every gym operator considering scale or a format refresh.
Subscription Pricing for Coaches: The Models That Actually Work
Per-session pricing exposes coaches to churn and income swings. Here are the subscription structures, price bands, and tier architectures that generate stable recurring revenue in 2026.
Signos Raises $20M: What CGM Coaching Means for Trainers
Signos raised $20M to combine CGM wearables with behavioral coaching inside the GLP-1 boom. Here's what it means for your coaching business.
5 Coaching Platform Features You Can't Ignore in 2026
A January 2026 audit framework identifying the five non-negotiable coaching platform features that grow a business, not just organize one.
Supplement Market Hits $187B: Where Brands Win
The global supplement market hits $187B by 2031, but gummies (12% CAGR) and plant-based products (9.8% CAGR) are where brands must invest now.
Mave Health's $2.1M Seed: Neurotech Enters Fitness
Mave Health's $2.1M seed round signals neurotech's move into mainstream fitness. Here's what it means for brand strategy and recovery hardware positioning.
Home Fitness Equipment Hits $22B: The Margin Map
The home fitness equipment market is heading to $22.2B by 2033. Here's where the margin lives as the category matures past pandemic distortions.
HFA 2026 Pay Report: What Operators Must Act On
The HFA's 2026 Employee Compensation and Benefits Report gives gym operators their first real industry-wide pay benchmark. Here's what to act on now.
BODY20's EMS Dry Suit: What the Revenue Data Reveals
BODY20's Dry Suit EMS technology lifted leads, revenue, and visit frequency simultaneously. Here's what that data means for premium gym operators in 2026.
Benefit Systems Absorbs Fit Meet and Core Fitness
Benefit Systems is merging two wholly owned subsidiaries ahead of its June 10 AGM vote. Here's what multi-site operators should read into it.
French Fitness Market 2026: Where the Coach Opportunity Is
Gym memberships are surpassing pre-pandemic highs, but the real coach opportunity in 2026 is in personalized and digital coaching for outcome-driven young professionals.
Crunch Gives Away 2M Sessions: What Coaches Must Know
CR Fitness's 2M-session giveaway is a client conversion blueprint. Here's what independent coaches can learn and replicate at their own scale.
Coaching Platforms Are Now AI Ecosystems: Your Move
Coaching platforms in 2026 are full AI ecosystems. Coaches who treat platform selection as a software decision are losing margin and capacity.
Wearables Hit $185B: Where Fitness Brands Capture Margin
Wearable tech grows from $92B to $185B by 2030. Fitness brands that build data ecosystems now will capture recurring margin. Hardware-only players won't.
Longevity Is Now a Brand Strategy, Not a Trend
FIBO 2026 confirmed longevity has moved from marketing language to core brand strategy, with measurable health metrics and integrated tech ecosystems replacing aesthetic-led positioning.
Athleisure Reaches $871B by 2033: The Margin Map
The athleisure market hits $871B by 2033, but clothing dominance, offline retail growth, and commoditization pressure reveal where brand margins are actually won or lost.
Planet Fitness Grew 22% and an Investor Still Sold
Planet Fitness posted 22% revenue growth in Q1 2026, yet Dorsal Capital trimmed $19.78M in shares. Here's what the divergence signals for gym operators.
Fitness Innovation 2026: The Operator Takeaways
Athletech News' 2026 innovation list encodes a strategic blueprint for gym operators: AI content, sustainable equipment, recovery monetization, and competition formats.
CR Fitness Splits 95 Crunch Clubs Into 3 Divisions
CR Fitness splits its 95-club Crunch portfolio into three regional divisions after a $350M raise, as two mega-franchisees race past 100 units simultaneously.