Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
Gym Pricing Power in 2026: Where Does It Break?
Planet Fitness paused its Black Card price hike in Q1 2026, exposing a structural ceiling in budget gym pricing with direct implications for mid-market operators.
Planet Fitness Q1 2026: What Operators Must Learn
Planet Fitness beat Q1 2026 estimates but its stock fell on membership weakness. Here's what every gym operator must audit right now.
Top Online Coaching Platforms 2026: Which One Pays Off?
The $3.2B coaching market has options. Here's a revenue-first breakdown of Coaching.com, GoalsWon, Kajabi, and Profi for 2026.
2026 Fitness Trends: Which Ones Actually Grow Your Revenue
The top 2026 fitness trends only matter if they translate to revenue. Here's how to turn GLP-1 programming, women's life-stage training, and longevity positioning into profitable coaching packages.
Coach Pricing in 2026: Stop Selling by the Hour
Hourly rates cap coach income and drive client churn. Here's the financial case for bundles, retainers, and outcome-based pricing in 2026.
Herbalife Buys Bioniq: What the $150M Bet Signals
Herbalife's $150M acquisition of Bioniq signals a structural shift from mass-market supplements toward data-driven personalized nutrition, raising stakes for every generic SKU brand.
Escape Fitness Collapses: A Warning for Equipment Brands
Escape Fitness's 2026 collapse after 25 years exposes the structural squeeze crushing mid-tier B2B equipment brands and what operators must do now.
Athleisure Hits $900B by 2033: Where the Margin Lives
The global athleisure market hits $902B by 2033, but margin concentrates in the premium tier. Here's where the real opportunity lives.
Private Equity Eyes Eastern European Gyms: The 18GYM Case
Enterprise Investors committed up to $22.4M for a stake in Romania's 18GYM. Here's what the deal signals for operators across Eastern Europe.
Planet Fitness Investor Exit: What the Signal Means
Sea Cliff Partners sold 102,000+ Planet Fitness shares in Q1 2026 as the stock fell 47.4%. Here's what that exit signals for budget gym operators.
HFA FIT Tracker: How to Use Foot Traffic Data Strategically
The HFA FIT Tracker, launched April 2026, gives gym operators sector-wide foot traffic benchmarks across 11,000 US facilities. Here's how to use them.
Client Acquisition in 2026: Systems Beat Marketing
A May 2026 report argues fitness coaches gain predictable revenue through structured acquisition systems, not ad volume. Here's how to build one.
MyFitnessPal Buys Cal AI: What Coaches Must Know
MyFitnessPal acquired Cal AI in March 2026, its third AI nutrition deal in 14 months. Here's what coaches need to audit before the consolidation hits their clients.
CoachHub Uses Coaching Week to Set AI Standards
CoachHub used International Coaching Week 2026 to set AI quality standards. Here's what that means for independent coaches competing for the same clients.
11 New OTC Categories Redraw the 2026 Supplement Map
The 2026 U.S. News OTC Report identifies 11 new supplement categories driven by precision and life-stage targeting. Here's what product teams must act on now.
Peloton Q3: Pilates Up 48% and the Fall Hardware Play
Peloton's Q3 2026 results show $631M revenue and 48% Pilates growth, signaling a hardware and B2B push competing brands can't ignore.
3D-Printed Gummies Hold 25% of Supplement Market
3D-printed personalized gummies now hold 25% of the global supplement market, with adherence rates 2.5x higher than pills and Europe critically underdeveloped.
L'Orange Bleue's 600-Club Target: The European Franchise Blueprint
L'Orange Bleue's $16.5M Rennes HQ and 600-club target by 2030 reveal a scalable infrastructure-first franchise model European and North American operators should benchmark now.
Gym Retention Falls to 66.4%: What Operators Must Do Now
Gym retention has dropped to 66.4% in 2026. Structured onboarding lifts six-month retention to 87%. Here's what operators must do now.
Fit Fusion Targets 30 Crunch Clubs by End of 2026
Fit Fusion's push for 30 Crunch locations by end of 2026 signals accelerating multi-unit consolidation in U.S. budget fitness. Here's what independent gym operators need to do now.
WHOOP's $10B Valuation: What Coaches Must Act On
WHOOP's $10.1B Series G and Oura's $11B valuation signal wearables are moving into coaching territory. Here's the strategic response every coach needs.
Oura's USTA Deal: When Hardware Becomes the Official Coach
Oura's $11B valuation and USTA partnership signal hardware brands are now embedded in elite coaching systems. Here's what performance coaches must do next.
ICF Data: Coaching Grows 17% While AI Adoption Stalls
Global coaching revenue hit $5.34B with 17% growth, but only 19% of coaches invested in AI. That gap is where competitive advantage is being built right now.
Peloton's Commercial Series: What 3% Market Share Means
Peloton's commercial revenue grew 14% YoY in Q3 2026, and its new Precor-backed equipment line is targeting gyms directly. Here's what 3% market share actually means.